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Country
Egypt
Industry
Communication and Information Technology
Customer
Ministry of Communications and Information Technology of Egypt
Business Situation
The Cyber Peace Initiative (CPI) was launched by The Suzanne Mubarak Women’s International Peace Movement on September 1st 2007 in Sharm El-Sheikh at the International Youth Forum. Since then it has made significant progress towards its overall objectives, namely to empower the youth of all nations to become catalysts for change through ICT. To achieve this target, the cyber peace initiative works on the twin pillars of empowerment and innovation of youth in a safe knowledge society

The CPI works through five tracks out of which Internet Safety for young people is the second. Internet Safety track aims at educating young people about online safety and security issues. This has been approached in two ways, firstly through the establishment of a youth led Internet Safety Focus Group, and secondly through the establishment of a supporting Parents Awareness Group. Through these two groups, the CPI works to raise awareness about the safe use of internet safety in the Arab world. In order to raise awareness, the CPI has partnered with leading organizations in the field of internet safety, i.e. Childnet International to translate and localize a number of resources that helps in awareness campaigns. While evolving, The project implementation has revealed that Arabic content related to safety is quite scattered in both Egypt and the Arab region

With the conclusion of the second annual meeting of the CPI on February 18th 2009, it became very clear that expansion in use of ICT tools in the Arab world, made it imperative that online safety issues are reviewed carefully to secure the well being of young users. Incidents of abuse or misuse have been noted the conference, which necessitates immediate action to raise awareness about the potential dangers associated with the use of the Internet and provide tips and advices to stay safe online.

In recognition of such risks, one of the resolutions of the Cyber Peace Initiative's executive board was to build an Arab Internet Safety Portal that provides internet safety resources in Arabic language in an effort to raise awareness of the different segments of Arab communities on the safe use of internet. The issue of enhancing awareness and safety education in the Arab region was presented to the 23rd round of the council of Arab Ministers for ICT in 2009 where it is was supported by the Arab ministers

Solution
In order to see generations of Arab children grow up safely using technology and the Internet, the Arab Internet Safety (Amanak) portal is to provide interactive, educational resources to teach children of all ages - in a fun, age-appropriate way - the basic rules of internet safety, ethics, and the healthy use of connected technologies. It is also to provide parents, care-givers, educators, policymakers and law enforcement with resources information and tools which empower them to teach and communicate to children the safe and healthy use of technology and the internet.
The portal will be divided into sections for the different community segments:
  • - Children (5-13)
  • - Teens (13-19)
  • - Youth (19-30)
  • - Parents and care-givers
  • - Educators and trainers
  • - Law Enforcement

Each section avail content about the internet safety topics in an age-appropriate way. For instance, the kids and children sections will have 3-D activities to teach them how to stay safer on the internet. The content comprises games, stories, tunes, videos, webcasts, illustrations, comics, images, text, etc. There will be a speaking hosting character for the portal that moves from one section to the other introducing the different topics.
The portal will also act as content repository for efforts from Arab countries to upload their content related to internet safety initiatives.
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